Live Marketing Events Work But Only If You Treat Them Like Direct Response Marketing Every week I talk with sales people who are involved in setting up lunch & learns. In some cases they have an audience building, in other cases, they’re struggling to get people to attend. But in just about all cases, no […]
WebinarJam Offers A Great New Way To Reach Prospects Are You Spending Two Hours in the Car Just To Explore? That’s what I heard today while on the phone with an SVLC Insider’s Circle Member – two hours to the nearest city, many times just to meet. No sale opportunity and a wasted trip. It’s […]
How to Convert Prospects to Customers… This is the big issue. Sales managers constantly ask me, “How can I find more great sales people?” While sales people continue to tell me, “Our company needs some marketing to attract new prospects.” Then I hear from marketing (speaking of their sales team), “They don’t use our stuff.” […]
Marketing Success is a Formula Not an Event… My last three posts were videos describing different aspects of Marketing Events and marketing success. This Thursday I will be speaking to Cisco partners on how to Turn Prospects into Customers. That’s exactly what a marketing event is. If you sell Cisco, you can sign up and […]
What Message Works Best With Execs? Having conducted dozens of lunch & learns over the past 10 years I can tell you what message works every time…there’s no question. When I use the principles I laid out in The Event Marketing Success Kit – at least 50% of the the audience moves to the next […]
In a recent Insider’s Circle Meeting I was reviewing key aspects of the Event Marketing Process. This clip explains what topics work, and what topics don’t work… Also, make sure you have my most recent Special Report on Event Marketing and Converting Prospects to Clients… http://morecustomers.stelzl.us/specialreport
What happens when you do an event, offer a complementary assessment, and then the opportunity goes silent? This happens sometimes. (By the way, if you’ve not done events where lots of people are committing to a next step, join me next week for Making Money w/ Security and I will show you exactly how to […]
We’re off to a busy week this week with a Cisco sponsored web event this afternoon, and kicking off my third Making Money w/ Security (and Managed Services) event tomorrow afternoon at 3 PM. As part of today’s web – with over 200 people signed up, I pulled together some of the most important concepts […]
Happy 4th of July – three important things you don’t want to be without. 1. I’ve changed the pricing on my live event marketing audio program – get it today for just 99 cents! (MP3) 2. You’ll also want to add the Event Marketing Field Guide…100 pages of step by step instructions that will basically […]
“We recently held an educational event with David Stelzl as our keynote speaker to explain the 7 Essential Mindsets of securing critical data. The event was held at the right time, with the right people, and at the right place and was a great success! We had 74 people in attendance which represented 31 actual […]
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