Live Events Must Be Direct Response

Live Marketing Events Work But Only If You Treat Them Like Direct Response Marketing Every week I talk with sales people who are involved in setting up lunch & learns. In some cases they have an audience building, in other cases, they’re struggling to get people to attend.  But in just about all cases, no […]

Customer Conversion – Cisco Webinar Recap

How to Convert Prospects to Customers… This is the big issue.  Sales managers constantly ask me, “How can I find more great  sales people?” While sales people continue to tell me, “Our company needs some marketing to attract new prospects.” Then I hear from marketing (speaking of their sales team), “They don’t use our stuff.” […]

Event Marketing Success

Marketing Success is a Formula Not an Event… My last three posts were videos describing different aspects of Marketing Events and marketing success. This Thursday I will be speaking to Cisco partners on how to Turn Prospects into Customers. That’s exactly what a marketing event is.  If you sell Cisco, you can sign up and […]

The Security Message That Works!

What Message Works Best With Execs? Having conducted dozens of lunch & learns over the past 10 years I can tell you what message works every time…there’s no question.  When I use the principles I laid out in The Event Marketing Success Kit – at least 50% of the the audience moves to the next […]

Following up…Your Next Marketing Event

What happens when you do an event, offer a complementary assessment, and then the opportunity goes silent?  This happens sometimes. (By the way, if you’ve not done events where lots of people are committing to a next step, join me next week for Making Money w/ Security and I will show you exactly how to […]