Archives For demand generation event

One of the most effective ways for resellers and channel partners to market  demand generation events is by video. Using  a video like the one below, resellers can contact those who have not responded in the past,  giving them a taste of what they missed – it can also be used as a follow up for those who don’t attend as a way to gain a meeting to review the event.  This clip was filmed following a luncheon for business executives in the mid-Atlantic region, where over 50 business leaders met to learn about the growing threats of cybercrime, receiving critical information on how to help prevent further attacks on their data.  Close to 90% of these attendees received complementary assessments to pin point major threats in their current data environment.

© 2011, David Stelzl

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Photo Taken By Hannah Stelzl

It takes a few years longer, but hiring my kids to work with me has been the best decision I’ve ever made (not to mention the tax advantages)…It takes about 15 years of dedicated work and mentoring, but in the end, the quality is unsurpassed.   My wife and I are raising entrepreneurs!

Some home schoolers are accused of raising socially inept teens.  While I have not seen this to be true, no one is accusing me of this.  Sometimes I do get comments about child labor laws, but lucky for me they don’t apply to your own children.  I know, because I tried using that line when I was a teen.

So meet David, my 16 year old sales rep.  Born and raised in our house; he started his first business managing a bee farm about four years ago (still going strong), builds incline stretching platforms for local physical therapy offices in Charlotte NC, and is in the process of rebuilding his bathroom from the studs up (new tub, cabinets, walls, tile, plumbing, etc.)  He’s a problem solver, enjoys building, math, science, and gourmet cooking; on weekends we mountain bike together, along with his three younger brothers.  One day he hopes to run his own bed and breakfast – perhaps in the nearby Blue Ridge mountains.  In the mean time he is learning about business.  He sells online classes for me, is studying and working with my accounting system, and attends events I speak at, to assist with logistics, AV, and product sales, while learning to interact with business people. Most recently he attended a demand generation event in the mid-Atlantic and closed his entire table of eight on moving forward with a security assessment (to be performed by the sponsoring reseller).  We’re looking forward to a great year together!

© 2011, David Stelzl