Data Is Money To Every Small Business Owner… Today, speaking to small business owners in New Orleans, I’ll be covering security and fraud trends, along with strategies discussed in my latest book, Digital Money! (Don’t have the book? Click the picture to get it on Amazon) For instance, CATO, corporate account take over, is rarely discussed […]
Security Professionals Are Not In One Accord When it Comes to Sony, But We Can All Be Sure, They’re Part of The Nation State Threat The First Nation-State Backed Bank Robbery? From the Wall Street Journal, “Investigators believe they’ve found the culprit behind cyberattacks on banks in Asia: Kim Jong Un. Having long used counterfeiting, […]
100% Signed Up To See If Their Data Is Safe! Yesterday’s event in Las Vegas was a great success. We had representatives from the local cybercrime enforcement unit of the Las Vegas Police Department, as well as Fire Department, along with just over 20 business leaders. Delon Lukow, President of ProStar offered an assessment to […]
Credit Card Data Is A Commodity…It’s The Company Secrets That Profit How Secure Is Your Data – What About China? The big companies have had their share of horror stories with credit card theft this year, but are you and your customers watching the trends in Espionage? Earlier this month I interviewed a couple of […]
Despite Hacks…People Still Don’t Take Action. Earlier this week, CBS correspondent Candice Leigh Helfand interviewed me for an article, Despite Hacks: Info Leaks, Americans Still Lax On Digital Security. In the wake of Target and Snapchat news just a month ago – CBS-DC wanted to know what to expect in the coming year, and where […]
Irvine CA…. Are Your Secrets Still Secret? “Hackers target startups that secure early-stage funding. Some startups are detecting heightened cyberattacks just after they raise Series A funding.” According to recent reports from the Wall Street Journal. Business leaders tend to disregard this kind of news because their IT people are telling them, “We’ve got it covered.” […]
Cyber criminals are winning! This should be no surprise, but here it is again in the headlines – straight from the RSA conference…companies are losing the war and admitting it. Huffington Post – Straight from RSA 2012: “Some 70 percent of employees in one survey cited admitted to subverting corporate rules in order to use […]
I was talking with one of my clients this morning about Demand Generation follow-up. After inviting and presenting to over 40 potential buyers – executives who have both risk and liability, he is in the process of calling them to schedule next steps. A quarter of the way through his list and so far, everyone […]
I love Seth Godin’s book, Permission Marketing. In my recent webinar on Gaining Access to Decision Makers, I recommended reading this in the context of demand generation events and selling with assessments. Gaining permission requires demonstrating value. In last week’s demand generation event we targeted business owners from the start (rather than going to IT). […]
Spring is here and it is the perfect time to be working on demand generation events to fill your summer pipeline. I’m working with several companies right now on the invite process, with hopes of filling our room with quality people who have needs – whether the know it or not. The hardest part of […]
High Tech Business Growth 