Kicking Off Events – Day One

We’re kicking off day one of the Event Marketing workshop today…I’ve completed my new book: Event Marketing, 7 Steps to Profitability Using Lunch & Learns and Sales Events, and last night I was finishing up some slideware to be used in today’s opening session.  If you have not signed up – there is still time…here’s […]

Cheesy HTML Ads

The first thing I do in the morning is delete the email that looks like spam.  Then I go back and read the things that require action.  Inadvertently, I end up deleting things that are actually not spam, in the same way I have tossed valid mail, including bills, into the trash while sorting through […]

JMF and Successful Demand Generation

I was talking with one of my clients this morning about Demand Generation follow-up.  After inviting and presenting to over 40 potential buyers – executives who have both risk and liability, he is in the process of calling them to schedule next steps.  A quarter of the way through his list and so far, everyone […]