Finding New Business a New Way

Setting up a New Event Will they come?  Just this week I was working with one of my clients in the northwest on filling seats for their first major marketing event.  This is their first “asset owner” facing event, and like most, there was some uneasiness as to whether they would actually be able to […]

The One Day Sales Cycle

I just got off the phone with an excited client – owner of a solution provider company in the north.  He called just to tell me about his one day sales cycle – about a month ago his team did an event, targeting asset owners, focused on assets, revolving around risk and security trends and […]

Discipline

Hudson Taylor wrote, “At first the task looks difficult, then it is impossible; then it is done.”  Disciplines of health, parenting, work…it takes discipline to get started, endurance keeps you going.  At the end of the day, the discipline of exercise, getting on my bike, followed by endurance to finish the race.  I do it […]

Presenting by Phone

RSA is over and I’m headed home.  While here  I thought of one more important presentation topic, so continuing from the whiteboard and PowerPoint posts last week, here is an important add-on. Sometimes you just can’t be there in person, so what do you do?  I am not a fan of cold calling when it […]