The Long Lonely Quest to Create An Effective Sales Message

Just Because Your Message Is Poor Doesn’t Mean You Should be Selling Harder What’s Your Value Proposition? When I look at a reseller’s messaging, I ask myself, “So What?” Is there a compelling reason to buy here? Will the CPA, doctor, lawyer, or business executive care? Or is this message designed for techies without a […]

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Who’s Spending Money On Technology?

Expect Your IT Infrastructure Business To Shrink in the Second Half Steve Norton, columnist for The Wall Street Journal, reported new shrinking IT spending numbers in this morning’s CIO Journal Report. This is the third adjustment this year according to my notes. Earlier in the year Gartner was calling for a 1.3% decline, then in […]

The Big Security Mistake Everyone Is Making

We’re in the height of Cyber Monday – How Secure Is Your Data? There’s One Big Mistake Almost Every Company Is Making – Do your clients know what it is? If you’ve read my book, The House & the Cloud, you know what it is. This one concept alone has earned me more assessments than […]

Event Marketing Success

Marketing Success is a Formula Not an Event… My last three posts were videos describing different aspects of Marketing Events and marketing success. This Thursday I will be speaking to Cisco partners on how to Turn Prospects into Customers. That’s exactly what a marketing event is.  If you sell Cisco, you can sign up and […]

The New Demand Generation Quick Reference IDEA BOOK

We’re off to a busy week this week with a Cisco sponsored web event this afternoon, and kicking off my third Making Money w/ Security (and Managed Services) event tomorrow afternoon at 3 PM.  As part of today’s web – with over 200 people signed up, I pulled together some of the most important concepts […]

Kill the Sacred Cows

          This morning I am preparing to speak to Cisco channel managers, account managers, and channel marketing. The topic – Event Marketing.  Challenging Presuppositions Years ago Tim Ferriss, Author of The 4-Hour Work Week figured out how to accomplish more in a few hours than most of his sales colleagues could accomplish in an […]

Cisco Webinar: Demand Generation Recap

“We recently held an educational event with David Stelzl as our keynote speaker to explain the 7 Essential Mindsets of securing critical data.  The event was held at the right time, with the right people, and at the right place and was a great success!  We had 74 people in attendance which represented 31 actual […]

Cisco Partners: Demand Generation Update w/ David Stelzl

Opportunity Here’s an opportunity for Cisco resellers to gain some important insights on building pipeline through Demand Generation.  This Thursday at 9:30 EST (that’s November 29th, 2012), Cisco will be hosting a “Quick Hit Briefing” focusing on demand generation and marketing activities in the SMB/Commercial space.  Don’t miss this – if you haven’t seen my […]