Who’s Spending Money On Technology?

Expect Your IT Infrastructure Business To Shrink in the Second Half Steve Norton, columnist for The Wall Street Journal, reported new shrinking IT spending numbers in this morning’s CIO Journal Report. This is the third adjustment this year according to my notes. Earlier in the year Gartner was calling for a 1.3% decline, then in […]

Event Marketing Success

Marketing Success is a Formula Not an Event… My last three posts were videos describing different aspects of Marketing Events and marketing success. This Thursday I will be speaking to Cisco partners on how to Turn Prospects into Customers. That’s exactly what a marketing event is.  If you sell Cisco, you can sign up and […]

Kill the Sacred Cows

          This morning I am preparing to speak to Cisco channel managers, account managers, and channel marketing. The topic – Event Marketing.  Challenging Presuppositions Years ago Tim Ferriss, Author of The 4-Hour Work Week figured out how to accomplish more in a few hours than most of his sales colleagues could accomplish in an […]