Why do Assessments?

Almost every reseller does assessments, and now, many manufacturers are not only doing them, but equipping their reseller community through partner program trainings, and portals, and the creation of assessment tools.  Why?  If you don’t understand the core reasons for doing an assessment, chances are you are wasting your time.   © 2010, David Stelzl

The Discount Trap

Are these cars really on sale?  Quick, let’s run down and get one…I remember the first car I bought off the lot.  I was just graduating college and I told my father about a big sale they were having at a local dealer.  He looked at me…I could see what he was thinking.  “Didn’t I […]