Sound Principles Of Business

Meeting today with a group of entrepreneurs – some key points from this discussion group: 1. Most people charge too little…that’s right!  Your client gives you the sob story about how they can’t afford it.  In fact there’s a value disconnect and a natural tendency to want a discount.  Hold your ground, you can’t afford […]

Success With Marketing Events

Social networking is a great marketing tool; no doubt.  Marketing events are equally as good…both require precise execution.  Tomorrow I’ll be speaking to 40 decision makers in Richmond VA.  These are largely new prospects – how did we get this audience and what will make tomorrow a success? Practice!  The sponsoring company and I have […]