The Security Message That Works!

What Message Works Best With Execs? Having conducted dozens of lunch & learns over the past 10 years I can tell you what message works every time…there’s no question.  When I use the principles I laid out in The Event Marketing Success Kit – at least 50% of the the audience moves to the next […]

Kill the Sacred Cows

          This morning I am preparing to speak to Cisco channel managers, account managers, and channel marketing. The topic – Event Marketing.  Challenging Presuppositions Years ago Tim Ferriss, Author of The 4-Hour Work Week figured out how to accomplish more in a few hours than most of his sales colleagues could accomplish in an […]

The Event Marketing Conversion Chart

This week I’ve had the opportunity to work with several clients in person and through my coaching program on building their event marketing strategy.  It doesn’t matter what size company you call on, or what verticals you might be focused on, mastering this process will help you take your business to the next level…rethink your […]

Thanks to NetGain, Cisco, HP, Microsoft, and VMWare…

Thanks to NetGain, Cisco, HP, and VMWare for sponsoring yesterday’s business leader event in Cincinnati.  We had over 40 business leaders for this educational event… Eye Opening, Compelling, and Scary… Eye opening, compelling, and scary.  These are the comments I heard after sharing some of the growing threats I see coming our way in the […]

Kicking Off Events – Day One

We’re kicking off day one of the Event Marketing workshop today…I’ve completed my new book: Event Marketing, 7 Steps to Profitability Using Lunch & Learns and Sales Events, and last night I was finishing up some slideware to be used in today’s opening session.  If you have not signed up – there is still time…here’s […]