In yesterday’s post I wrote about list building, as my children diligently work to increase their marketing reach – but how exactly do you grab the attention of new people? The best way to make an immediate connection is to have something of value to offer. In the case of my children, they are offering […]
Two of my children have started a business selling holiday baked goods (note: these are their pies!) Valentines Day is right around the corner, so it’s a good time to be marketing chocolate and cookies, or anything family members might gravitate toward, to express appreciation to each other. But how do my children build their […]
If you’ve read Stephen Covey’s classic on life management, Seven Habits of Highly Successful People, you may remember habit 2, Beginning with the End In Mind. This is key to any great sales call, marketing event, or other demand generation activity. Having done many executive luncheons, one of my clients’ first questions is always, how […]
High Tech Business Growth 