I had several conversations with consulting company sales people yesterday regarding event planning. By far, most lunch & learn events don’t appeal to business owners and executives. They attract the IT and security people. On the other hand, most of those I meet with tell me, they would like the business leaders there. Whether you […]
I just received an exciting phone call from a computer, letting me know about an amazing healthcare offer that I don’t want to miss! Should I buy it? I have received several offers from outbound marketing companies in the past who provide these computerized calling services…I don’t know what their success rate is, or what […]
Hudson Taylor wrote, “At first the task looks difficult, then it is impossible; then it is done.” Disciplines of health, parenting, work…it takes discipline to get started, endurance keeps you going. At the end of the day, the discipline of exercise, getting on my bike, followed by endurance to finish the race. I do it […]
RSA is over and I’m headed home. While here I thought of one more important presentation topic, so continuing from the whiteboard and PowerPoint posts last week, here is an important add-on. Sometimes you just can’t be there in person, so what do you do? I am not a fan of cold calling when it […]
If you’ve read Stephen Covey’s classic on life management, Seven Habits of Highly Successful People, you may remember habit 2, Beginning with the End In Mind. This is key to any great sales call, marketing event, or other demand generation activity. Having done many executive luncheons, one of my clients’ first questions is always, how […]
The Call Blitz Trap… Marketing with Call Blitzes – a common program to generate sales, but does it work? Listen to how the long term affects on your personal branding make this one of the biggest mistakes your company can make….