5 Reasons Executives Won’t Attend Your Lunch & Learn

I had several conversations with consulting company sales people yesterday regarding event planning.  By far, most lunch & learn events don’t appeal to business owners and executives.  They attract the IT and security people.  On the other hand, most of those I meet with tell me, they would like the business leaders there. Whether you […]

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Discipline

Hudson Taylor wrote, “At first the task looks difficult, then it is impossible; then it is done.”  Disciplines of health, parenting, work…it takes discipline to get started, endurance keeps you going.  At the end of the day, the discipline of exercise, getting on my bike, followed by endurance to finish the race.  I do it […]

Presenting by Phone

RSA is over and I’m headed home.  While here  I thought of one more important presentation topic, so continuing from the whiteboard and PowerPoint posts last week, here is an important add-on. Sometimes you just can’t be there in person, so what do you do?  I am not a fan of cold calling when it […]

Presenting with the “End in Mind”

If you’ve read Stephen Covey’s classic on life management, Seven Habits of Highly Successful People, you may remember habit 2, Beginning with the End In Mind.  This is key to any great sales call, marketing event, or other demand generation activity.  Having done many executive luncheons, one of my clients’ first questions is always, how […]