Refocusing Your Discovery Process

Several companies I am working with right now are going through various assessment and discovery programs to create justification for larger projects.  This builds on the material presented online last week. The problem is, most assessments are too technical.  A change is needed if justification is going to be found in your discovery/assessment process.  Here […]

I reallocated!

Great messaging demands reallocation not budget.  Why did I spend a significant amount of unbudgeted money yesterday!  Here’s why…(this same goes for your prospects) Here’s how a dentist I didn’t know made a sale to someone who rarely spends money on unbudgeted items or services: 1. This dentist invested time in research and began educating […]