It’s a recipe – not a numbers game. (But wait! Notice the picture on the left – somehow Hilton decided to select me as their guest of the day. Little do they know, I’m a devout Marriott Elite customer – but the service here was excellent). Last night I received a call from one of […]
I just landed in Chicago (photo to the left flying over downtown – note: the flight attendant is telling me to put my phone away right at that moment!) – getting ready for a business leaders in conference which starts tonight. Tomorrow I’ll be speaking on innovation and expanding the business through creativity. This conference […]
Is your brand memorable? Some have tried to brand by offering lower prices, others with great customer satisfaction, or by building great relationships with their clients. I see companies touting great people, certifications, or their status as a reseller of some product. “We are gold partners”, or “Platinum and security certified!” But these things don’t […]
Meeting today with a group of entrepreneurs – some key points from this discussion group: 1. Most people charge too little…that’s right! Your client gives you the sob story about how they can’t afford it. In fact there’s a value disconnect and a natural tendency to want a discount. Hold your ground, you can’t afford […]
