Is your brand memorable? Some have tried to brand by offering lower prices, others with great customer satisfaction, or by building great relationships with their clients. I see companies touting great people, certifications, or their status as a reseller of some product. “We are gold partners”, or “Platinum and security certified!” But these things don’t […]
Landing in Boston last night, the weather here was actually nice although they are calling for snow this week – we’ll see. As I am preparing for meetings this week with Courion (Access Assurance and compliance) to discuss messaging strategies, I have marketing and branding on the forefront of my mind. This seems to be […]
Here’s a short picture of the resort surroundings…while we spent much of our time inside, I did get out for dinner events, snorkeling, and some relaxation! Did I mention it was hot? One comment from my session: Great technology nor great expertise without great messaging, won’t win the deal.
Everything you put online contributes to your personal brand. As a sales person, consultant, or solution provider, your brand matters – make sure it’s excellent!