Branding – What Makes You Memorable?

Is your brand memorable? Some have tried to brand by offering lower prices, others with great customer satisfaction, or by building great relationships with their clients.  I see companies touting great people, certifications, or their status as a reseller of some product.  “We are gold partners”, or “Platinum and security certified!”  But these things don’t […]

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Off to Boston

Landing in Boston last night, the weather here was actually nice although they are calling for snow this week – we’ll see.  As I am preparing for meetings  this week with Courion (Access Assurance and compliance) to discuss messaging strategies, I have marketing and branding on the forefront of my mind.  This seems to be […]

Punta Cana – Last Day

Here’s a short picture of the resort surroundings…while we spent much of our time inside, I did get out for dinner events, snorkeling, and some relaxation!  Did I mention it was hot? One comment from my session:  Great technology nor great expertise without great messaging, won’t win the deal.