Building your brand is a full-time job, and necessary if you’re to be seen and treated like the trusted advisor. Everything you do online, in person, or in writing contributes to the image you project. The above video is a perfect example of taking branding to the next level. Getting client testimonials online can be […]
After snow on Wednesday, we completed our Richmond, VA. executive security luncheon today with perfect weather and about 40 attendees – mostly business leaders. What makes an event like this successful? Well funded through sponsorship, relevant information, credible delivery, and a strong follow up plan. Some notable sound bites from our opening; – Still no […]
In Peter Montoya’s book, The Personal Branding Phenomenon, he writes, “The law of Specialization says that a great Personal Brand must be precise, concentrated on a single core strength, talent or achievement. The result of this concentration is the compelling, instantaneous frission of certainty that occurs when people come into contact with a great Personal […]
