Getting their Attention

After snow on Wednesday, we completed our Richmond, VA. executive security luncheon today with perfect weather and about 40 attendees – mostly business leaders.  What makes an event like this successful?  Well funded through sponsorship, relevant information, credible delivery, and a strong follow up plan.  Some notable sound bites from our opening; – Still no […]

The Power of Your Brand

In Peter Montoya’s book, The Personal Branding Phenomenon, he writes, “The law of Specialization says that a great Personal Brand must be precise, concentrated on a single core strength, talent or achievement.  The result of this concentration is the compelling, instantaneous frission of certainty that occurs when people come into contact with a great Personal […]