5 Important Security Sales Concepts

Selling Security is Not The Same As Selling Insurance You can spin security a million ways to make it sound like there’s a return on investment, but you’re only kidding yourself. So how exactly do you sell something that many people think they don’t need more of, and that really has no ROI? I just […]

The Managed Services Provider of The Future

Managed Services is Quickly Commoditizing Yesterday I met with Bob Howard, founder of Contact Science (a firm specializing in telephone prospecting productivity). We were exchanging ideas on prospecting – specifically in the SMB managed services business. The SMB managed services business is quickly commoditizing – becoming a price per box sale just like the PC business a […]

What Your Clients Need to Know About ID Theft

Identity Theft is Misunderstood By Many Of Your Clients Last Friday I had the opportunity to interview John Sileo, one of our nation’s foremost experts on Identity Theft.  This was part of the SVLC Insider’s Circle online events…if you’re an active member you have access to the entire interview posted on the membership site. We gained some […]

Following up…Your Next Marketing Event

What happens when you do an event, offer a complementary assessment, and then the opportunity goes silent?  This happens sometimes. (By the way, if you’ve not done events where lots of people are committing to a next step, join me next week for Making Money w/ Security and I will show you exactly how to […]