Discover three things we did to make a lunch & learn succeed – converting prospects to customers.
What The Lazy MSP Companies Aren’t Showing Their Clients Assessing Risk is the fastest way to land new logo business in the MSP arena. And if you want to build a long term, profitable business, you’re MSP is going to have to go MSSP… (Note: I’ve purposely left out the heavy technical jargon to make […]
Selling Security is Not The Same As Selling Insurance You can spin security a million ways to make it sound like there’s a return on investment, but you’re only kidding yourself. So how exactly do you sell something that many people think they don’t need more of, and that really has no ROI? I just […]
One Thing to Look For In Your Next Security Assessment… If You Want To Convert To Projects & Managed Services Are you assessing your client’s data security? More importantly, is your assessment turning up urgent issues. A week or so ago I posted on finding urgent issues – The Bot is your client’s number one enemy. […]
Managed Services is Quickly Commoditizing Yesterday I met with Bob Howard, founder of Contact Science (a firm specializing in telephone prospecting productivity). We were exchanging ideas on prospecting – specifically in the SMB managed services business. The SMB managed services business is quickly commoditizing – becoming a price per box sale just like the PC business a […]
Identity Theft is Misunderstood By Many Of Your Clients Last Friday I had the opportunity to interview John Sileo, one of our nation’s foremost experts on Identity Theft. This was part of the SVLC Insider’s Circle online events…if you’re an active member you have access to the entire interview posted on the membership site. We gained some […]
What happens when you do an event, offer a complementary assessment, and then the opportunity goes silent? This happens sometimes. (By the way, if you’ve not done events where lots of people are committing to a next step, join me next week for Making Money w/ Security and I will show you exactly how to […]