Archives For amazon

blackfridayBlack Friday, Cyber Monday – How Are You Treating Your Best Clients?

It’s the Christmas Season! Over the past few years I’ve avoided the lines by doing my shopping online. Last year my wife and I went to the mountains for the weekend, stayed in a cozy hotel in a small town, and did our shopping in our PJs – Online.  It was great.

This year, due to travel schedules and a super busy quarter, we opted to do our shopping at Starbucks while sipping Lattes. The kids convinced me to go on Cyber Monday, thinking that might make the dollars stretch – more gifts for the same price!  Not so…it turns out.

Amazon – Very Disappointing

I’m a prime member on Amazon. It’s great. Movies, 2 day shipping, music – it’s all included. And with 9 people in our family, and most of us running some sort of business, we buy a lot of stuff online. So, of course I headed to the Amazon website.  Everything is on sale. After all, it’s Cyber Monday.

However, the truth is, everything was about 20% more expensive!

My kids, knowing I would be shopping on Amazon, handed us Christmas lists with links from Amazon (high-tech Christmas shopping!) They even noted the price of the item they were considering…Boy were we surprised to find that just about every price cited on the list was 20% less than the new “Cyber Monday Price”.

It would be fine if Amazon advertised a price increase – but they didn’t. I’m sure something on Amazon was on sale. Maybe the paper towels, or toilet cleaning brushes. None of that showed up on my kid’s lists.

I’m sure we’ll continue to buy from Amazon – it’s easy, quick, and you can’t beat 2 day shipping. But it’s a shame when you have to micro manage your suppliers, watching for dishonest business practices.  Let’s agree that our clients are worth a lot more to us than that, and no matter how big we get, we’ll always treat our customers like we appreciate them.

© David Stelzl

PS. If you’re looking for a great gift for your spouse or kids, you know they’ll want to read my latest book, The House & The Cloud, 2nd Edition! You can save money right now and get it for $1.00! No shipping, and it’s not even Cyber Monday.

$1 HC Book Ad







xmas2013The New House & the Cloud – Ready For Christmas!

It’s an exciting time of the year!  I love Christmas – the decorations, music, special times with family and friends…and the annual SVLC anniversary.  LinkedIn thinks our anniversary is earlier in the year, but our official start date was December 17th, 2003.  This year we celebrated 11 years in business!  And, to make it even more special, my first book, The House & The Cloud has been completely updated and revised, and has been sent to Amazon.  It should be on their site in 3 to 5 days!  Be sure to look for the second edition with the new (really cool looking) black cover!

And for anyone who buys the book, there is a free resource website with videos and audios, as well as a place to post comments or ask questions. How often do you get the chance to ask the writer a question about their book? One of the audio programs sells for $25 on my webstore, but it’s free on this site (worth more than the price of the book).

I created this private site after reading Ian Brodie’s book, Email Persuasion. After reading Ian’s book I actually did have some questions. Email seems like a simple tool to use for prospecting, but you and I both know people don’t read marketing email. I thought Ian had some great ideas, but still there were questions in the back of my mind.  So I joined his online group – which was free to anyone with a book.  I posted a few questions and he answered!  His answers were so good I invited him for an Interview with my SVLC Insider’s Circle!  It was a great program. He explained why email is so powerful, how to use it, and how not to use it. He gave us clear examples and answered many of my questions.

There’s great value in this type of interaction. Years ago authors wrote their ideas and we read them. But we were always left with their particular situation that seemed different. A unique obstacle not covered in the book. Well, like Ian, I wrote my book to help my readers – I didn’t have time to write thousands of pages, nor do my readers want all of that. But the main concepts are clearly laid out and expanded in this 2nd edition.  I’ve included many new ideas that have worked for my clients over the past 8 years.  But I am sure there will still be questions. And so I invite you to buy the book, read it, and then join the free online site.  If you have questions, Like Ian did for me, I’ll answer them…

If you’ve never read The House & the Cloud, this is a great time to dive in. The market is changing, security is hot, and 2015 is right around the corner. I’ll show you how to master selling the most important thing your customers will buy this year. You will discover how to access the decision makers, how to talk with C-levels and business owners, and how to create undeniable justification.  And, if you still have questions, you’ll have access to my private membership site to get your questions answered.

© 2014, David Stelzl

P.S. Enjoy Your Christmas Holidays, and Happy New Year…looking forward to working with many of you in 2015!

No, I didn’t buy they Kindle, but people have been asking me to put The House & the Cloud and From Vendor to Adviser on Kindle for while now – so, I did!  If you have a hard copy of The House & the Cloud, don’t be fooled by the black cover.  It’s a new cover – one I will likely use if I ever get around to updating my book; something I hope to do this year!  You can see them online at:

1. The House & the Cloud

2. From Vendor to Adviser

Buy one and let me know how it looks…

© 2011, David Stelzl