The Skill Every Sales Person Needs

Copywriting Just Might be The Next Skill to Master If you’re in sales, you’re trying to connect with people. You’re goal is to grab their attention.  But the market is crowded…”Sales” strategies by themselves are no longer enough to reach new prospects. Marketing is Not Always Marketing You might have a marketing group. Bad news […]

Old School vs. New School

Flying to Philadelphia this past week I am struck by how often marketeers interrupt my day.  The tray tables have ads, the flight magazine is almost all advertisements, and now I have to listen to the flight attendant tell me about the great opportunity I have to get a $100 annual fee credit card if […]