Are you attracting tons of great candidates? Here’s what you should be doing to draw in the best talent in our area.
Learning to Do Hard Things… (Yes, it’s raining and seriously muddy) Joe DeSena, founder of Spartan Races, writes in his book about doing the hard things. Finishing, not taking the shortcut, not giving up when the going gets tough. It’s actually a brain skill we either learn or don’t learn in our early development years, […]
I Spent the Last Several Days With Some of The Top Marketers In The Small Business Space…Here’s What I Learned Shaun Buck, Kim Walsh Philips, Dave Dee… You may not recognize these names, but they all have one thing in common…they’ve built some really successful businesses! This week I had the opportunity to spend a […]
What’s Your Value Proposition? Have You Ever Tested it With Customers? Or are you just going off what some other seemingly successful VAR is doing. This business is incestuous. Resellers meet with each other quarterly copying each other’s ideas without actually testing anything. It’s also deceptive. The 1 million dollar reseller looks enviously to the 10 […]
The Next Big Opportunity for Resellers Is Security IDC Reports Show That Tradition Infrastructure Sales Are On the Decline Here in Scottsdale Arizona this week, I was invited to present at the Avnet Partner Summit. The session before mine, delivered by Meredith Whalen of IDC, was extremely eye-opening. A wake-up call to all resellers. A […]
The Secret to Picking Up Tons of Leads at An Event Do You Really Think Prospects Enter Your Card Info Into Their “Contacts Database” When They Return From Trade Shows and Sales Events? Stop Kidding Yourself. I just returned from a week long marketing workshop in San Antonio. 1000 business owners all gathered together with […]
Live Marketing Events Work But Only If You Treat Them Like Direct Response Marketing Every week I talk with sales people who are involved in setting up lunch & learns. In some cases they have an audience building, in other cases, they’re struggling to get people to attend. But in just about all cases, no […]