Archives For Sound Bites

Interviews Are a Great Way To Get Started With Video…

If you want to start using video in your marketing – positioning yourself as an expert, your fastest path is to start interviewing industry experts, authors, clients, and others…the more you do it, the better you’ll be – and the more relevant you’ll become to your target audience…

The best part is, there’s no text editing required…

Copyright, 2019 – David Stelzl

 

Someone recently sent this article to me asking my opinion. The author has some great points – most are basic, yet these 10 basic things can dramatically improve your security. But one of them deserves extra attention – and a second deserves some review.  

Let’s look at the second first – it’s the one on using the right firewall. Most IT Services providers recommend and provide firewalls either for purchase or as a service. The thing about firewalls is, they are not, “Set it and forget it” devices.  Today’s firewalls are much different than the one you might have bought 10 years ago…if you’re still sitting behind that old firewall from the early part of 2000, it’s time to upgrade…

One upgrade you’ll want is the ability to inspect traffic in and out.  That brings me to #9 on the list – some type of monitoring function. It’s proven every day, you can’t keep the hackers out. There’s just too many holes open to allow traffic (such as email and web browsing) through…the answer is, limiting in and out traffic, and adding that inspection element. The article recommends hiring – but don’t! It would be like hiring your own alarm monitoring service, but worse. Expensive, hard to keep trained, and impossible to keep busy…

In summary, today’s security demands strong authentication capabilities, technology to reduce who gets in and what goes out, inspecting all traffic inside and coming and going, and training your people. Do these few things and your security will be great (although never 100% safe).

Small Businesses Are Under Attack – Daniel DeFay, Provider of Security and IT Services to the Legal Industry, Interviews David Stelzl, CISSP, Author of The House & the Cloud.  Find out what Stelzl has to say about threats and security….

  • Small business security threats…
  • Vertical industry threats specifically …
  • BOYD  – is it safe?
  • The right approach for small businesses
  • What about cloud?

© 2018, David Stelzl

Interviews – The Fastest Way to Start Marketing With Video…

Face it, video is the media people consume. There’s so much to read online,…people can’t read it all.  Yes, I still write posts.

When there’s something requiring detailed instructions, lists, etc. you want to write it so your readers can follow it…

Video anything that’s more story line-like…In a recent workshop I led (on getting more assessments booked) – Prospecting Secrets, I talked about mixing media to attract new clients – email, hardcopy, video.  Video is powerful – it’s time to start using it.

However, if you’re just getting started, you might not feel confident doing your own program / video on YouTube…so try an interview.  Here’s an example – Ron Cousins (Sr. Partner and Founder of NowX) shares his insights as he poses questions about small business cybersecurity trends to me, his guest speaker/ author…

These types of videos are easy to produce, offer great content to your target market, and allow you to create associations with industry experts, executives, authors, and anyone you can land an interview with – without having to carry the entire program…

© 2018, David Stelzl

 

If you’re having trouble getting prospects, it’s not just you…people are tired of sales-vmails…In fact many of us (including me) have turned our ringers off on office phones to stop the madness.

I’d never get anything done if I answered them.  However, there is something you can do about it. As I’m preparing for a workshop I’m conducting in July, I thought I’d post this on my blog…there’s a lot more to it than can be said here, but at least start thinking about it.

© 2018, David Stelzl

Hey Everyone, I’m just getting putting the final touches on my WatchGuard keynote for next week’s partner event in Miami…and then on to Ibiza Spain for their EMEA conference!

Also, you’ll want to download my free Cybersecurity Risk Assessment Template – it’t he key to closing with bickering over price!

https://davidstelzl.net/free-report-download

© 2018, David Stelzl

Merry Christmas, Happy Hanukah, and Happy Holidays From All of Us…

Thanks everyone who’s been a part of our 2017 year – Celebrating 14 years in business this month!

IMG_2387 Copyright 2017 David Stelzl