Customer Experience Is Critical

How Quickly Are You Responding to Your Customer’s Needs… Time is important. The way you view your customer’s time just might be the most important part of your offering. Three recent interactions over the past week underscore just how important this is. Apple Has Great Support I mentioned in a post the other day that […]

Attracting New Prospects

Attracting Prospects vs. Pushing Them Two phrases that caught my attention over the past 10 years: Magnetic Marketing Marketing Gravity Both speak about marketing – but if you’re in sales, don’t think this is something for your marketing group – it’s not (at least not exclusively).  Finding new prospects is marketing – whether you’re in […]