The Event Marketing Conversion Chart

This week I’ve had the opportunity to work with several clients in person and through my coaching program on building their event marketing strategy.  It doesn’t matter what size company you call on, or what verticals you might be focused on, mastering this process will help you take your business to the next level…rethink your […]

Chasing Sales People…Away.

Good Sales People Won’t Stand On Unemployment Lines Talking with my son the other day (he’s sixteen right now), I was telling him, “Regardless of what you do in life, learn how to sell”. Unemployment numbers are high in the US, yet all of my clients are looking for sales people!  So there are jobs, […]

Find Out and Join Them…

In yesterday’s post I wrote about list building, as my children diligently work to increase their marketing reach – but how exactly do you grab the attention of new people? The best way to make an immediate connection is to have something of value to offer.  In the case of my children, they are offering […]