David Stelzl has a fresh perspective on the high-tech consulting business – he’s taken small resellers from selling PCs to providing high-end security programs, significantly increased company profits through the addition of consultative offerings and managed service programs, and has had the privilage of training Cisco’s North American and Australia/New Zealand sales forces on how to reach executive managers with a compelling value proposition; a message that grew Cisco’s advanced technology security sales by 38% according to internal reports.
As a consultant, speaker and author specializing in high-tech sales and marketing he has attracted clients or received sponsorship from companies such as Cisco Systems, Microsoft, Symantec, Trend Micro, Citrix, Zenith Infotech, Ingram Micro, SoftwareOne, Tech Data, Presidio, and ePlus and has worked with many smaller SMB focused resellers to build a business that will stand the economic pressures we are facing today.
As an active member of the National Speakers Association David addresses 75 to 80 audiences each year including conference keynotes, sales training workshops, break-out sessions, and executive briefings. His presentations continue to bring new perspective on how the reseller model should work, how high-tech solutions should be positioned, and how to maintain margins in a commoditizing industry of networks and computers.
Content Rich, entertaining, and motivational: Listen to a sample as he addresses the high-tech sales force of a large integrator: http://www.stelzl.us/Audio/valueprop_keynote.m3u
His written works include one of the only books specific to selling Information Security Solutions, The House & the Cloud, and Data@Risk, a book his client’s use to communicate complex technology concepts to the executives they call on. David has a history of helping people build compelling messaging through every stage of the sales process. One way he demonstrates this is through his popular customer-facing educational events, which he will help set up and speak at, delivering compelling messaging using the very same process he teaches in his workshops: