Simple Way To Create A Lead Magnet – With Security Sales In Mind

August 3, 2017 — Leave a comment

Need Something New To Send to Prospects?

Create An Amazing Lead Magnet In Under 30 Minutes!

Interviews Make Great Lead Magnets…This simple video received over 500 likes in just 3 days…

Here’s How To Create Your Next Lead Magnet:

  • Start with your target audience… Notice, there are no product sales pitches…
  • With your target people in mind, create a list of questions you think they are asking…make sure the person being interviewed is qualified to answer…
  • Set up a meeting on Zoom, or some other video conference platform that allows recording (Make sure it leaves you with a recording format easily uploaded to YouTube).
  • Upload – Remember, YouTube is not Google, it is the second largest search engine. Google is number one, but both YouTube and Google search stuff out when posted in YouTube!
  • Fill in your meta data – meaning, use tags, #marks, descriptions, and a great title…
  • Consider adding annotations such as contact info or a hotlink…
  • Finally, start sharing it…like I’m doing here. Post it in Facebook, LinkedIn, as a LinkedIn Article…blog post, on a website, etc…get it out there!

That’s all there is to it…if your content is educational, people will view it, and awareness will happen…And interviews are much easier to pull off than a talking head!

Next, consider using lead magnets to point people to your blog posts, or directly to a landing page to download (or watch) something  with more detail. Create this second step as gated content – meaning your viewer must first give you their email address.

If you’ve created something, post your link in the comments! I’d love to see it…

© 2017, David Stelzl

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