What Happens After They Click?

February 9, 2017 — Leave a comment

sales-funnelNobody Understands Opt-In Strategies, Yet Everyone Has One…

If You Missed My Write Up On Lead Magnets and Insane Web Conversion, Go Back to Last Week’s Post…This Is Important…

What’s the #1 PROBLEM I hear on coaching calls?  Not enough new-logo deals…However, that’s not the real problem…

Keep drilling to the root problem and something unexpected pops up….

Not enough sales meetings…(true, but that’s not the root)…

Push further and I find my client’s list is just too small (or just stale and beaten to death).

A Neglected Prospect List Quickly Becomes Cold Leads

Afraid to keep emailing…If you’re not communicating, you might as well have a cold list. But you also need new names…when you start regular communications, expect people to drop off…it’s okay.

Names are like cells on the body – they die or become useless, so get rid of them, and replace them with new names…

Last week I urged you to get a lead magnet that works, front and center, top of the fold, on your website. Something to attract new names every day…Are you doing that???

(And don’t use the FREE assessment trick – read more about what makes a lead magnet work here)…

Once you’ve read the above, DOWNLOAD my eBook – It’s a lead magnet…One designed to attract prospects to your managed services business (using security)…It’s called,

Surviving the Digital Revolution  <<< The eBook That Converts

eBooks Only Go So Far…You Need More

But Having an ebook is NOT Enough – Something Has To Follow…if you need more leads, keep reading…

Yesterday I visited a site with an ebook. I downloaded it…okay, I have the book. Now what?

Is there a nurturing campaign of some kind to follow? Will that website owner work to earn my business?

The Necessary Actions That Follow Great Opt-Ins

Some of my traffic is HOT – It’s made up of people that know what I do, …and they’ll buy just because they believe my products are great.

Then there’s WARM traffic. Perhaps these people have heard my name, or at least understand what I am offering, and it seems to meet their need. They need some education – but at least they’re listening.

The third group is COLD. They seem unaware – not sure what they need or who can help them…They may not even know they have a need (like many small business owners and security).

My lead magnet is written for COLD traffic group. Sure, those I already do business with will likely download my book, but we’re already engaged. In fact, I may just send them the document to get feed back and provide value.

The COLD CONVERSION is what I am after.

So once that eBook get’s downloaded, I need to know it. From there, a campaign kicks off. Below is a standard 2 step-funnel that does just that… (We use ClickFunnels – one of easiest tools out there for making this happen).

funnel

In the above diagram I’ve sketched out an OPT-IN page followed by a DOWNLOAD page…The download page just may be the most underused page out there.

The prospect expects some type of confirmation, and chances are they WILL read it to get their download. So offer something more...in this case I’ve offered a webinar registration. It too is free, and it brings them one step closer to WARM TRAFFIC.

Here’s a secret…invite cold traffic straight to a webinar and they won’t attend…offer them an ebook, which they will take, but then follow with a webinar, telling them how much time this will save them – they won’t have to read the eBook!!! It’s funny, but true.  People want books; however, people don’t like to read.

If they don’t bite (webinar registration), kick off an email campaign…sell them on the webinar (which could be an everwebinar set up to run automatically – something you can do right inside of your Clickfunnels program).

From there, consider adding other touch points. Hard copy sales letters, phone calls, etc. It’s always easier to follow up on an eBook than it is to set a meeting to discuss your company.

Nobody cares about your company until they’ve received value. Give them the eBook

© 2017 David Stelzl

 

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