The Growing Value of Data Demands Action

August 23, 2016 — Leave a comment

IMG_6236Your Client’s Data Value Demands a Response

Last week I spoke at the Oklahoma Technology Symposium at The Cox Convention Center downtown, and then again to business leaders at the Gailaria Country Club north of the city. (Thanks to AnchorPoint Security and Check Point Software.)

The value of your client’s data is rapidly growing, and this was central to both of my presentations.

The Proof is in the Ransomware

People are paying the ransom. They can’t afford not to. Just this morning the WSJ reported another incident, this one related to the Leavine family NASCAR race team. They only paid $500, but $500 for what? The true cost of a breach like this is much greater. The FBI estimates the total cost per incident to be around $333,000! And the incidents of ransomware now four times what they were last year.

If you’re not talking to your clients about ransomware, now is the time. But more than talk is needed. They need answers.

Start by assessing their exposure to this type of attack. Can your client detect it coming in with their current security set up? My guess is that most can’t. That’s a managed services offering right there. Few companies will have the expertise to do this internally. They also need user awareness training. One place to start might be my latest book, Digital Money. It will be out by the end of this month!

The fact is, more data is being created, and just about every business is down when their computers are down. Data defines just about everything, including all of their clients, R&D, projects, finances, etc. Without their data, they’re out of business. What’s that worth?

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