The Skill Every Sales Person Needs

June 16, 2016 — 2 Comments

inkpenCopywriting Just Might be The Next Skill to Master

If you’re in sales, you’re trying to connect with people. You’re goal is to grab their attention.  But the market is crowded…”Sales” strategies by themselves are no longer enough to reach new prospects.

Marketing is Not Always Marketing

You might have a marketing group. Bad news – most marketing groups are actually more administrative than they are true marketing.

They might be meeting planners, or they might be handling logistics like ordering cards and working with third party printers, etc. to create data sheets.  If you have marketing professionals that really understand demand generation and the science of moving people forward, you’re way ahead of most.

But Copywriting is Yet Another Thing

What is Copywriting? Hopefully you know the  term.  It’s a speciality area of marketing. Your marketing people won’t get this in their marketing degree, and it goes against just about everything you and I learned in English class.  Yet great copywriting is responsible for converting people more than just about any other marketing discipline.

When you see a great headline on a billboard or magazine, a copywriter wrote it. They probably wrote it years ago, tested it millions of times, and they know it works.  And they probably made a fortune writing that one sentence.

You don’t need to become a expert copywriter, however, if you want people to read your email, sales letters, or respond to your social media posts, you do need some input on this subject.

It would take a long post to actually give you the steps – instead let me point you to people like John Caples, Victor Schwab, and Robert Bly.  They’ve all written books on this subject. I think my favorite is John Caples, How to Make Your Advertising Make Money. Study and perfect your copywriting, and you’ll find it much easier to attract new prospects.

© 2016, David Stelzl

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2 responses to The Skill Every Sales Person Needs

  1. 

    Thanks for the book recommendations! I’ll have to pass that along to our marketing team

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