Are You Following Cyber Currency Trends?
Not only is money becoming more digital – data is becoming more valuable. This is the topic of my new book, Digital Money, due out this summer!
If you’ve wondered why my blog has been inconsistent this quarter – it’s because I’m heads down at my local Starbucks, writing this book. Fintech, bitcoin, data mining,…their all hot topics. In fact several organizations including banking associations and a recent CPA association have asked me to speak at their fall conferences this year – so the book has to be ready.
This is good news if you’re selling security or MSSP services. Why? Because people want more information. As Matthew Dixon writes in his most recent book, The Challenger Customer, stop selling your product, and start helping people navigate through their real needs. Help them come to consensus internally on how to solve their problems, and you’ll be the one helping them implement the solution.
It starts with the value of their data, followed by a discovery of just how vulnerable they are to – Operator error, ransomware, hackers, nation state attacks, and other threats against application availability and data theft or misuse.
©2016, David Stelzl
PS. Find out how to tackle this market if you sell technology, MSP, or MSSP services...Four of the worlds biggest technology distributors are offering sponsored training through my Security Sale Mastery Program – see if you qualify for a free seat…. (CLICK TO LEARN MORE).