Three Things You Can Do To Earn A Seat At The Table
Continuing from yesterday’s topic on, Things Sales People Do That CIOs Hate, last week’s keynote also covered three things CIOs really need…and can’t easily get internally.
- Security Intelligence. Intelligence is the new security buzzword. Not that it’s new. But for years people have talked about “Defense in Depth”, “Zero Day Response”, “Layered Security,” etc. Recent WSJ reports are telling us that just about every board meeting agenda allots about 30 minutes to security. What do the leaders of that meeting want to know? They want a measure of risk – “What are the odds our company will get hit this year?” Who, besides you can give them that information?
- Advice on leveraging new technologies. In the interview I referenced yesterday, the CISO I was meeting with talked about his need for advisors. He can’t know everything, and his team is heads down on support issues, project implementations, and daily operations. They don’t have time to keep up with technology the way you do. So rather than showing up with your corporate presentation, show up with research and examples. Knowing what other “like” companies are doing to compete will go a long way. In the Interview he mentioned compliance as an area they constantly need more advice on…can you advise your clients on HIPAA, GLBA, PCI, etc.
- Trust. Most of the sales people out there are just trying to sell. Is that you? Do you care whether your product actually works, or delivers a benefit this client needs? If you do, and I hope you really do, you’re a minority. The great thing about security is, just about everyone needs new security. As threats evolve, and IT moves toward new disruptive technologies, the security strategy is constantly evolving. It’s safe to say that, regardless of who they end up buying from, they do need security. Make sure you are doing the things that earn that trusted advisor status. Security is a great place to start.
Copyright, 2016 David Stelzl
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