How would your clients respond?

(Watch the Video – it’s worth the two minutes) How would your clients respond to an interview like this one? I don’t mean the people in IT – the exposure is with those who don’t really understand computers but use them all day long, creating and using digital assets. Is this interview for real? I think it is…I’m tempted to go out and try this.

The point is, no matter how secure the perimeter is, people still talk. It reminds me of the men working on Wall Street who gave their passwords out to the 21 year old Facebook woman last year (Wall Street Journal Reported on this.) I talk about this in my new House & The Cloud book (Second Edition), and what you can be doing to help your clients change this.

One thing is for sure, passwords don’t really work. They’re like your front door at home. They keep out bugs, heat in the summer, cold in the winter, and curious children living next door. But that’s about it. Is anyone seeing more sales in strong authentication technologies…please comment.

One opportunity is to get into the security policy business – if you’re not helping your customers develop strong policies and enforcement, you should be. Compliance requires it, and for those who don’t seem to fall under any compliance regulations, they still need it. Password policies should specify lengths of at least 8 characters, with numbers and letters, and a special character. But they still wont really work. At some point we should be moving to something more secure. Some sort of duel authentication. I love my thumbprint iPhone 6 button! Of course, you don’t need a thumb because you can always guess the 4 digit login – or accidentally erase the entire phone by guessing wrong 10 times in a row. Somehow that’s not great either.