Your Clients are going digital. We all are. And it’s happening fast. Obviously we all use computers and smartphones. That’s not what I mean. I’m talking about a Megatrend. A complete paradigm shift in the way we think about business. Think cloud, appstore, smartphones, and Internet of Things (IoT). Everything is connected; everything is digital. This is the mindset of Generation C – C stands for connected, and they will be connected.
By 2020 our businesses will be fully meshed with a generation of digitized workers and leaders. Their world is online – friends, family, photos, entertainment. They bank on tablets, invest electronically, buy and sell on their smartphones, and transact business anywhere at anytime. These people share their lives on Facebook, opt for a text message over a phone call, and hang-out together in chat rooms.
This trend is unstoppable. To compete in the future, your clients must be connected too. They must be mobile. They must be global. All of this is now possible, even for the micro business, using what have been called transformational technologies. The cloud, big data, online collaboration, social business, etc. With these space-age advancements, small businesses or start-ups have an incredible opportunity. You have global reach. Suddenly they can complete with fortune 500 companies. They can utilize enterprise class technology simply by plugging in like a utility. All of this was out of reach just a decade ago.
But what about security???
We’ve already seen evidence of the disaster that awaits us if we don’t wake up. Everything is online. Everything is accessible. Keeping it in the right hands will be overwhelmingly difficult. Over the past five years we’ve seen power grids disrupted, military secrets compromised, major retailers sifted of their customer’s data, and some of the most intimate parts of our lives digitally exposed. And it will get worse.
So while your clients must be digital, can they handle these new threats? Threats that may surreptitiously take their most prized intellectual property (IP), and steal the trust of their most loyal customers.
This is an opportunity for every technology reseller – but especially those of you who call on the SMB sector…
This is so important that I’ve recently updated my book, The House & the Cloud to include these concepts. I had hoped to have it out this past summer, but it was just too much. So I am making some final edits, including some recent events, and hope to have this in the printer’s hands before month-end!
As a bonus, I have created a special private membership site just for those who have the book. You can get access to it by downloading the current free version of The House & the Cloud – an email with instructions will get you there. You’ll find updates on the new version as well as videos and other tools to supplement the book content…
Get The House & the Cloud << Click to Get the Book and Access The Site!
Also, if you have not seen my new Security Sales Mastery Program – it’s in place and people are taking advantage of it. You can read more here:
Master The Security Sale <<< Click to Read More About It!
© 2014, David Stelzl