Last Thursday I was wondering where the FBI and NSA are; today I’m wondering where CNN and WSJ are. Googling this attack today, I found just a couple of posts; none from any major news networks. Does that mean it’s all resolved, or not real, or what?
On Friday WSJ mentioned that this might be overstated or old news all rolled up into one number. But surely a small security Boutique in Wisconsin (Hold) doesn’t own this whole issue.
On August 5th, Symantec featured a blog post stating, “The New York Times has reported the largest known collection of stolen Internet credentials by a Russian crime ring. These hackers reportedly amassed 1.2 billion username and password combinations, and more than 500 million email addresses from 420,000 websites through botnets (computers that have been infected with and controlled by a computer virus). The sites ranged from small sites to larger household names. Many of the targeted sites are still vulnerable.”
This is the last post they show, so perhaps they don’t know any more either. Does that mean you can’t use the sound bites from this on your next sales call? No. Until we know more, it’s safe to assume that this type of thing is certainly possible, and that companies are in much bigger trouble than they realize. And it’s still a sound bite supported by credible news sources. Just understand, if you get challenged by IT, that the news is somewhat sketchy.
Here’s a great sound bite from the above link: “Roughly 39% (2.76B) of the world’s population of 7.1 billion uses the Internet.” and 1.2 billion were compromised in some way according to the New York Times report.
Remember, sound bites don’t sell anything…however they are a critical part of the sales process. You can read more about this in the free version of The House & the Cloud << Download it here!
Also, I will be talking more about this in a complementary sales training program being presented on August 12th – 4:00 PM ET. It’s free to technology resellers – but you must register to attend. << Click to register!
Hopefully we’ll get some clarification on this attack over the next few days – After just about every major news network reported on this global disaster, they should be responsible and follow up with either – more info, or “We jumped the gun – false alarm.”
© 2014, David Stelzl