Marketing! I just left a meeting early last week, talking with the president of a growing technology consulting firm – their number one issue: Marketing. They have great people, strong sales, certifications, and great partner relationships, but no real marketing. They have access to joint marketing funds like most resellers – but without a strong understanding of what makes a marketing program or event successful, it’s hard to move forward. Without a plan, the sponsoring vendors tend to take control and the average lunch & learn program is doomed to failure.
Later this month I will be speaking on this very topic – Event Marketing (Sponsored by Ingram Micro). This event is free – online through webex, all you need to do is sign up. You can also get my new quick start guide at www.davidstelzl.com – side bar, right at the top. It will take you through 7 key steps to setting up a successful event…I hope to see you there.