Marketing!  I just left a meeting early last week, talking with the president of a growing technology consulting firm – their number one issue: Marketing.  They have great people, strong sales, certifications, and great partner relationships, but no real marketing.  They have access to joint marketing funds like most resellers – but without a strong understanding of what makes a marketing program or event successful, it’s hard to move forward.  Without a plan, the sponsoring vendors tend to take control and the average lunch & learn program is doomed to failure.

Later this month I will be speaking on this very topic – Event Marketing (Sponsored by Ingram Micro).  This event is free – online through webex, all you need to do is sign up.  You can also get my new quick start guide at www.davidstelzl.com – side bar, right at the top.  It will take you through 7 key steps to setting up a successful event…I hope to see you there.

Here is the link:  CLICK.