Did you see this in yesterday’s Wall Street Journal?  “How Microsoft can become the next Apple. Struggling to regain momentum and capture the imagination of consumers and employees, Microsoft Corp. has pinned its hopes on the Windows 8 operating system, which powers tablets and smartphones in addition to notebooks and desktops. If Windows 8 doesn’t do the trick, its board may very well heed insistent investor calls for CEO Steve Ballmer’s head; if it does so, there may be only one person who can step in with the instant respect of Microsoft’s top lieutenants, and the clout to implement major changes in the company: Bill Gates. Just as Steve Jobs provided a fresh perspective and new singularity of purpose when he returned to lead the company he helped found, if Mr. Gates were to return to Microsoft’s helm, “people would get excited,”…

Simon Sinek provides a simple explanation, and even uses Apple as the example.  I’ve shared this video before, but in light of this quote, it’s worth repeating:

© 2013, David Stelzl