Here’s an opportunity for Cisco resellers to gain some important insights on building pipeline through Demand Generation. This Thursday at 9:30 EST (that’s November 29th, 2012), Cisco will be hosting a “Quick Hit Briefing” focusing on demand generation and marketing activities in the SMB/Commercial space. Don’t miss this – if you haven’t seen my new book, Event Marketing, 7 Secrets to Profitability Using Lunch & Learns and Sales Events, I will be going through the major concepts in a free 45 minute webinar. You can grab the eBook in advance right here (CLICK).
If you are looking for new ways to grow your business in 2013, this is it. Over the past 12 months I have conducted dozens of highly successful marketing programs with SMB focused resellers all over the country. Most of these events have been well attended, with mostly decision maker audiences – even in the major metro areas. The response has been incredible. On average, 75% of these audiences are signing up for a “next step”, which might be a strategy session, assessment, or other compelling event. A recent event I was involved in – in Chicago, turned up a 100% response – and yes, these were C-Level attendees. The bottom line is, Events do work, if you know how to run them. On Thursday I plan to explain exactly how they work.
This event does require registration and is meant for Cisco resellers – so make sure you are on the reseller list before signing up. A password will be required to access the session. Looking forward to seeing you there – and thanks to Cisco for sponsoring this event. Let’s get busy getting ready for 2013 – it’s right around the corner!
© 2012, David Stelzl