Important Transformational Technology Trends
As I read the CIO Journal (special section of the Wall Street Journal), I continue to come across four transformational technologies areas:
- Big Data Analytics
- Social Media and Collaboration
While you might not be specifically selling a turnkey solution in one of these areas, it is helpful to know where your offerings fit within these. For instance, you might not have an application for ad hoc reporting on data analytics or BI (Business Intelligence), but what about the back end data center required to handle the big data part of this? Without a great storage management solution in place, companies are going to have trouble as their big data world gets…BIG.
Security is another area that surrounds all of these. Can you help people move toward cloud technology solutions that you don’t necessarily host, and still be involved? There are numerous security issues wrapped up in making such a move, and many considerations as to what kind of cloud solution they choose. On the mobility side, security is becoming a huge issue – so make sure you build this into your messaging even if you don’t really deal in smart phones and tablets. Most of the end-node security solutions are headed that way, so be the security arm of this movement. How they collaborate, use social media, and even looking back at the security of email, should be on your list of things to talk about.
The point is, to be able to use the key words executives are using. Talk big data vs. storage, and don’t constantly put down cloud solutions, or you may find yourself distanced from the decision makers. Speak their language and plug your offerings into their world.
© 2012, David Stelzl