Online privacy and the cloud.  There is a lot of talk about cloud computing, but maybe not enough about privacy and how cloud applications affect the future of privacy.  This is an interesting article, mostly about Google and Facebook (CLICK).  I pass it on, because these trends are important topics when talking to clients.  Consider:

• How they use cloud technology
• How they interface with their customers and what kinds of data will be helpful to them going forward
• Sensitive information they really don’t want to leak

Check out some of the sound bites:

• “Google’s policy is to get right up to the creepy line and not cross it“
• Before a sales call, “The client Googles the CEO’s name and finds a picture of him as a 17-year-old student with a vodka in his hand and a traffic cone on his head. This changes his perception of the CEO.”
• In another case, “Target figured out that a girl was pregnant before her father knew.”

 

How can you help your clients manage their online reputation?  This might be a trend that takes your business to a new level of consulting and security services.

 

© 2012, David Stelzl