Simon Sinek on the “Why” We Do Business

Not a brand new video, but worth taking a look – if you want success in your messaging, Sinek has some points that really are worth embracing.  I often ask, “What people group are you serving?”  It you don’t know and understand your people group, it will be very hard to meet their core needs.

4 thoughts on “Simon Sinek on the “Why” We Do Business

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