I admit I am not an early adopter, but recently I have been doing some research on how to use social media more effectively than I already am. David Meerman Scott and Chris Brogan have been strong influences on what I do in this area, and of course, they highly recommend it! Coca-Cola uses it, and, well, I guess everyone is out there with the exception of me (until now – visit my page).
Do you have a company page up? Since just about everyone has a Facebook page at this point, it would make sense that we all get on board and build some business pages. The more online presence you can build the better off you are. However, I continue to warn people not to put garbage online. What you do in your spare time is none of my business, but what you post becomes the business of every prospect and future employer. Don’t get careless and start posting pictures and updates that turn people away.
On the other hand, imagine the power of you having many pages out there with links to valuable content, videos with educational material, and a forum to interact with your clients. Leverage this tool, and keep it up to date with the latest. In the mean time, be sure to visit my page, give me some ideas on improvements (which I am working on slowly in my “Free” time…) and hit the LIKE button while you are out there!
© 2012, David Stelzl