I just received an exciting phone call from a computer, letting me know about an amazing healthcare offer that I don’t want to miss! Should I buy it? I have received several offers from outbound marketing companies in the past who provide these computerized calling services…I don’t know what their success rate is, or what market this approach does well in, but given the number of times I get routed to vmail when calling on a client, I can’t imagine taking a call from someone’s vmail (at least that’s what these calls remind me of.)
If you have an opportunity to buy into a subscription that does this type of marketing, pass on it. This is not the kind of marketing that typically does well for high-involvement sellers. On the other hand, if you have received measurable success using this approach, I want to hear from you! It could be that I am wrong about this – if I am, I want to know it!
© 2011, David Stelzl