Luckily I review my hotel bills – but imagine my surprise when my credit card was hit with over $200 for drinking a bottle of Fiji water at the Aria in Las Vegas.  They were of course happy to refund the money, but no customer wants to pay the bill, then wait for the credit, and in the mean time have to take the time to look up the hotel bill, call the hotel, wait on hold, and explain the problem in the midst of a thousand other pressing demands on their day!  Paying attention to details frees up your customer to concentrate on the work they care about…

© 2011, David Stelzl