People don’t call you back? That’s because there are too many telemarketers with bad scripts beating you to the punch. Instead, try creating great content…when people receive great content, or see it on a blog, they subscribe. Rather than pounding phones, I’d rather be sifting through new subscribers. Start writing, speaking, tweeting, etc. But before you do, consider what content will really appeal to your audience. People want ideas – they want solutions to today’s problems. Rather than ranting about technology issues – think about the struggles your clients face every day. People would rather follow innovators than frustrated sales people.
© 2011, David Stelzl