One of the most effective ways for resellers and channel partners to market  demand generation events is by video. Using  a video like the one below, resellers can contact those who have not responded in the past,  giving them a taste of what they missed – it can also be used as a follow up for those who don’t attend as a way to gain a meeting to review the event.  This clip was filmed following a luncheon for business executives in the mid-Atlantic region, where over 50 business leaders met to learn about the growing threats of cybercrime, receiving critical information on how to help prevent further attacks on their data.  Close to 90% of these attendees received complementary assessments to pin point major threats in their current data environment.

© 2011, David Stelzl