There are thousands of sales techniques out there, but when you boil it all down, people buy from you (or don’t) because you are you.  So what value do you bring to the sale?  You’ve heard it said, “People like to buy, but hate to be sold.”  I’ve heard this for years, so whoever claims it is their unique tagline is probably lying…but the statement is true.  The question is, “Do they like to buy from you?”

© 2011, David Stelzl