Join me this Wednesday at 12 Noon EST for a discussion on Effective Demand Generation and the use of security Assessments. This is part of a series I am doing – sponsored by Cisco Systems. There is no cost – you just need to sign up here (CLICK). Scroll down and to the right for the registration button, and note future events as well.
This has been a hot topic as many are working to build their pipeline for 2011 – Demand Generation events are still one of the most effective ways to do this, however I see many of these types of events producing lackluster results! Why? It takes work; but it takes more than work. There is a strategy to all of this, and when the formula is followed, it works. In some of the blog posts I wrote last week I shared about events that produced almost nothing, or had as little as two attendees. This is obviously not what we are looking for. On the other hand, I will be talking about recent events where we had 75 -100 people attend.
But numbers, while they feel good at the time, are not always as profitable. I’ve done smaller events with 10 people that drove half-million dollar security deals, others with 25-30 where just about every attendee represented new business to the host. This is critical information for any sales team looking to grow, and any company looking to spend their joint marketing funds (JMF) on customer events.
When you click the link, be sure to scroll down and to the right – click the button, and sign up. I’ll see you there online this Wednesday!
© 2011, David Stelzl