My son asked me the other day, “Daddy, what happens when you run out of people to call?” What a great question for a 15 year old to be asking…this is the problem every sales person has at some point in their career. That’s what marketing is for! But how many companies really have their act together when it comes to marketing? In most cases it is up to the sales person to generate new interest – it would be great if marketing and sales would get together on this…
There are three primary platforms for marketing consultative and high-tech solutions; customer events, one-on-one seminars, and social media. But using any one of these platforms for something other than education builds distrust with the prospects you call on. In other words, effective marketing (in B to B high tech sales) must be founded on education, not hype.
Its through this well-thought-out process that a continuous stream of new names will continue to come through your office giving you a growing source of new people to call.
While I have you here – I wanted to point out that the pizza on the left is one of the best homemade pizzas I’ve ever had! This one comes from the Charlotte North Carolina area where the average pizza consumer is happy with Pizza Hut…however, if you’ve been following my pizza posts from all around the world, you know that I hate Pizza Hut. Christine, one of nieces, was kind enough to make me this pizza last night since my family was traveling (meaning all of the cooks where out). Thanks Christine, it was a real treat!
© David Stelzl