I just finished reading Seth Godin’s latest book, Linchpin, and I find myself quoting some of his thought provoking comments as I am encouraging sales people to be proactive in their businesses.  There is an urgent need refocus on learning and studying the business, the market, and the trends that are driving our industry.  He has some great thoughts here on what differentiates the average from the spectacular “linchpin” employee.  This audio link came in this morning with Godin’s permission to pass it on – it’s Seth talking about the Linchpin.  I hope you find this helpful as you build your business…

http://www.feedblitz.com/t2.asp?/198516/6203348/3827409/http://sethgodin.typepad.com/files/linchpinsessionsethgodinapril.mp3