What’s in store for 2010?

Growing up, on New Years Day, my father would always say, we’re starting at zero today. In other words, last year’s revenue doesn’t matter, what matters is, how will our business do in 2010. It’s often said, dwelling on past success sometimes leads to future failure. However, if you’ve taken some of the advice I’ve given over the past several years, you’re not starting at zero today.

If you’re managed services business is thriving, you’re financial state should be healthy.
If you’ve invested in security, Wall Street again predicts this to be in high demand in the coming year.
If you’ve established your brand around the value you bring, rather than the product you sell, you have a firm foundation for success in 2010.
If your team understands how to present solutions and value, you’ll do well in the coming year. Wall Street’s article on trends a few days ago not only mentioned security, but also stated the need for high tech professionals to be less geeky and more business relevant. This has been a core focus of mine since I started this business and it’s true – sales people must learn to meet with business people and develop peer relationships at the top.
If you’ve taken time to plan and strategize, and your plans are sound, you’re ahead of your competition.
If you have a solid team (right people in the right places) you’re way ahead of your competition.
If you’re partnered with vendors who support you financially through marketing and lead generation, you have what you need to start building new business in 2010.

Let’s get started…