Positioning Suicide

From today’s “Successful Marketing to Managers” teleconference (the biggest group we’ve had all year!)…5 things that bring death to your position with buyers:

  1. Poor self-esteem; fear of rejection when calling high
  2. Character deficiencies – lack of diligence, respect, punctuality, dependability, etc.  Find my 49 character trait sheet online at http://www.stelzl.us/thought_leadership.asp
  3. Moving to a product pitch; things like call blitzes are almost always product centric and let others know you’re really just a box pusher.
  4. Lack of business acumen, lack of useful understanding and input.
  5. Not leading with value – evidence that you’re really just looking for another deal.

© David Stelzl, 2009


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