Building your brand is a full-time job, and necessary if you’re to be seen and treated like the trusted advisor.  Everything you do online, in person, or in writing contributes to the image you project.  The above video is a perfect example of taking branding to the next level.  Getting client testimonials online can be a powerful way to reach out to new businesses.  Do this:

• When major problems are solved and your client knows it, record it.  Written or video, both contribute to your brand.
• Marketing events should always be recorded!  It costs about $300 to hire  a professional videographer.  Record attendee reactions, the speaker, and highlight the message just as Sklar has done in the attached YouTube video.  Don’t forget the client testimonials after the event.
• Use local media and press releases whenever you hire someone, promote people within, or set up an event.  Create market buzz by being in the news, even if you have to send out the press release yourself.
• Target your message to buyers.  Highly technical material may appeal to IT; budgets come from the top.

Sales people – don’t wait for your marketing department to get on board.  With today’s technology, there is no excuse for not building a personal brand with your clients, your events, and your success story.